The experience of cultural festivals: evidence from Hong Kong

Cultural festivals can attract cultural tourists, extend the tourist season and add vibrancy to scene. However, there is relatively little research on how affect experience of destination or outcomes such as satisfaction repeat visitation. This study used Event Experience Scale measure experiences at three in Hong Kong – Lantern Festival, Dragon Boat Festival Cheung Chau Bun Festival. The findings show that these are distinct, they positively image behavioural outcomes. Relative permanent attractions tours, festival elicit stronger affective, conative novelty responses. Festivals also convey a impression exhibiting Chinese traditional culture, but less global city. associated with positive outcomes, namely greater satisfaction, intention recommend return.